Learning from mistakes is a powerful way
of reinforcing in our minds the correct approach, and learning from
others' mistakes is an age old wisdom that saves us the trouble and
the pains of committing the same mistakes ourselves.
I recommend that you cover the steps
below which will help you to make the most out of these essays.
1) Study the original essays and try to
spot the mistakes
2) Compare your findings with our corrected
versions
3) Try to understand my explanations
4) Write your
own essays
英語作文 1 :
Leisure Time
Everyone has
different ways of spending his or her free time. Write about
one or more ways that you like to spend your leisure time.
Do you exercise, read, play sports, shop, sleep, or study?
How often do you do this? Is this an activity that you do
alone or with a group? How does the activity help you relax,
clear your mind, or feel better?
(This essay incidentally,
was written by a friend of mine, who is an elementary school
teacher from Penghu Island Taiwan)) |
|
Everyone has different ways of spending
his or her free time. As for me, I usually do reading when I have
free time. Most of
the time, I read alone. I think
because of
through reading, I can find out
how beautiful this discover the beauty
of the
world. is.
When I was young, my parents were always
busy working.;
Therefore, they bought
me a lot of books to
keep me company accompany me.
Through reading, I have made
friends with the Three Little Pigs,
Snow White, Red Riding Hood, and so
on. Since then, reading is has
become an important part of my life. Books, magazines,
or newspaper are very handy to carry
around with. The smallness of
sizes and the lightweights
of reading materials made it very
convenient for me to put them into my handbag. so various
that I can pick up any size of them with me at anytime.
Besides,
Moreover, I can read
whenever and wherever I choose to. at anytime,
Even just a shred
during an interval of time, like
waiting for a bus or at break time
at in school or at work.;
Some people even use time to
read while they are in the toilets. In short, I can enjoy reading no
matter when or where.
In addition to the convenience, reading
also
enriches my life, brings
gives
me a lot of fun, and releases me
from the
my pressures
of modern living. I live in Taiwan
and I'm an elementary school teacher. While reading books
on of travel, like “Lonely
Planet” for example, I would
got to
know what about
other countries are like and what their
cultures and customs too. ; also,
I can also get to would know
about other peoples' stories
through reading their
biographies.
Besides, while reading, When I am
immersed in a novel for example,
I share can experience
the same feelings, such as
excitement, sadness and happiness,
with the characters in
the books. I went to the Hogwarts
with Harry Potter, fell in love with Romeo and Juliet, and decoded
secret ancient codes with The Da Vinci Code; all of which brought me
enormous pleasure. such a good
time. With Through
reading, I can
forget all about this material set
aside all the cares of this material
world and just dive into the world books provide. Reading
relieves me from the burdens of the life,
and serves as an outlet for my frustrations.
I usually do reading alone when I have free time. Reading alone
doesn't make me antisocial. mean
that I don't like to read with others.,
It is just because most of time,
I'm I happen to be alone when I
have free time. In short, doing reading when I'm free can broaden my
horizons, mind make me happy, and help me relax.
After
Correction
Everyone has different ways of spending his or her
free time. As for me, I usually do reading when I have free time.
Most of the time, I read alone. I
think through reading, I can
discover the beauty of the world.
When I was young, my parents were always
busy working.
Therefore, they bought
me a lot of books to
keep me company. Through reading, I
have made friends with
the Three Little Pigs, Snow White,
Red Riding Hood, and so on. Since
then, reading has become an
important part of my life. Books, magazines or newspaper are very
handy to carry around with. The
smallness of size and the
lightweight of reading materials
made it very convenient for me to put them into my handbag.
Moreover, I can read whenever and
wherever I choose to. Even
during an interval of time, like
waiting for a bus or at break time
in school or at work.
Some people even read while they
are in the toilets. In short, I can enjoy reading no matter when or
where.
In addition to the convenience, reading
also
enriches my life, gives me a
lot of fun, and releases me from the
pressures
of modern living. I live in Taiwan
and I'm an elementary school teacher. While reading books
on travel, like “Lonely Planet” for
example, I got to know
about other countries and their
cultures and customs too. I
can also get to know
about other peoples' stories
through their biographies.
When I am immersed in a novel for example,
I can experience the same
feelings, such as excitement,
sadness and happiness, with
the characters in
the books. I went to the Hogwarts
with Harry Potter, fell in love with Romeo and Juliet, and decoded
secret ancient codes with The Da Vinci Code; all of which brought me
enormous pleasure.
Through reading, I can
set aside all the cares of this material
world and just dive into the world books provide. Reading
relieves me from the burdens of life,
and serves as an outlet for my frustrations.
I usually do reading alone when I have free time. Reading alone
doesn't make me anti-social. It is
just because most of time, I happen to be
alone when I have free time. In short, doing reading when I'm
free can broaden my horizons, make
me happy, and help me relax.
Corrected and explained
Everyone has different ways of spending his or her free time. As for
me, I usually do reading when I have free time. Most of
the time,(“the”
is necessary here) I read alone. I think because of
(You are not wrong, but I just thought
“through” is a better word) through
reading, I can find out how beautiful this
(“discover” is a much more emotional word
than “find out”. “Beauty of the world” sounds better)
discover the beauty of the world.
is.
When I was young, my parents were always
(emphasize “always” to give it a
stronger feel) busy working.;
Therefore, they bought
me a lot of
(“a lot of” gives tells the reader more
than just buying “books”) books to
keep me company (You are not wrong,
but try “keeping me company” as a variation) accompany me.
Through reading, I have
(“have made”, “have eaten”, “have taken”)
made friends with the Three
Little Pigs, Snow White, Red Riding
(Don't forget the “Riding”) Hood,
and so on. Since then, reading is
has become
(“Has become” stresses the fact that
it was never before) an important part of my life. Books,
magazines, (No “,” when you have the
“or”) or newspaper are very handy
to carry around with. (emphasize
that you want to “carry them around”) The
smallness of sizes and the
lightweights
(“sizes and weights” is not wrong, but
sounds like an expression used in your science books) of
reading materials made it very convenient
for me to put them into my handbag.
(Make your description more graphic, like “putting in your handbag”
so the reader will try to picture or imagine what you are doing)
so various that I can pick up any size of them with me at anytime.
Besides, Moreover,
(meaning besides) I can read
whenever and wherever (meaning
anytime and anywhere) I choose to.
at anytime, Even just a
shred during an interval
(Not “shred of time” but “interval of time”)
of time, like waiting for a bus or
at
break time at in
school or at work.;
Some people even use time to
read while they are in the toilets. In short, I can enjoy reading no
matter when or where.
In addition to the convenience, reading
also
(“also” because it is an additional
point you are making) enriches my life, brings
gives
(“bring” is not wrong.)
me a lot of fun, and releases
me from the my pressures
of modern living.(Pressure
from what? Why not tell the reader it is from modern living)
I live in Taiwan and I'm an elementary school teacher. While reading
books on of travel,
like “Lonely Planet” for example
(“Lonely Planet” is a popular book about travel),
I would got to know what
about other countries are like
and what their cultures and customs
too. ; also, I can also get
to (“get to know” as in trying or
attempting to find out about something)
would know about
other peoples' stories through
reading their biographies.
Besides, while reading, When I am
immersed
(“immersed” as in very indulged or
very focused in doing something) in
a novel (Novel, why not tell what
you are reading) for example,
I share can experience
(“share's is alright, but experience
is a feeling of been into something physically. A more powerful way
to describe your feelings) the same feelings,
such as excitement, sadness and
happiness, with the characters in
the books. I went to the Hogwarts
with Harry Potter, fell in love with Romeo and Juliet, and decoded
secret ancient codes with The Da Vinci Code; all of which brought me
enormous pleasure.(“enormous”
means “big or huge”) such a good time. With
Through reading, I can forget
all about this material set aside all
the cares of this material (or all
the woes of this world. Meaning the worries or concerns)
world and just dive into the world books provide. Reading relieves
me from the burdens of the life,
and serves as an outlet for my frustrations.(An
“outlet” is a “channel” and in this context, it means to vent your
anger, or frustrations)
I usually do reading alone when I have free time. Reading alone
doesn't make me antisocial.(“Antisocial”
means not wanting to be around people or doing things that others
disapprove of, socially) mean
that I don't like to read with others.,
It is just because most of time,
I'm I happen to be
(“Happen to be” means “by chance” like “I
happened to see him at the department store) alone when I
have free time. In short, doing reading when I'm free can broaden my
horizons, (Your “horizons” are the
things you know, or your knowledge base, so to speak) mind
make me happy, and help me relax.
Soil
Chemistry: A Brief History
I read your Brief History of Soil Chemistry with interest. You might be
interested in the perspectives of an old duffer who was involved in some of the
topics you cover. When I first became involved in Soil Chemistry research, a
very important accepted notion was that of "Contact Exchange". The Berkeley
group under Jenny had convinced everyone that plants could absorb cations
directly from the exchange sites on soil colloids. Soil solution was of no
importance in the exchange.
Owing to the widespread acceptance of Contact Exchange, characterization of a
soil as a plant growth medium involved measurement of exchangeable ions. The
Missouri school under Marshall tried to go a step further toward sophistication
by making clay membrane electrodes which they thought could measure ion
activities directly in soil or clay suspensions (and the drier the system the
better for getting the correct 'activity'). Well, as a graduate student with
Peach (Cornell) I was one of the first to show that the potentiometric
measurement of ion activities in colloidal systems is subject to a junction
error at the calomel-suspension interface which could lead to invalid
determinations. Well entrenched dogma isn't lost at once but eventually all work
on these measurements ceased.
Our work showed that one ought to make pH measurements, for example, by mixing
up a soil in water and letting the colloids settle out so a more accurate
determination could be made by inserting the electrodes in the super-natant
solution. Also, I was the first to show that rate of uptake of a cation from a
clay suspension and its equilibrium dialyzate was the same! In other words, the
Contact Exchange Theory was incorrect! Lagerwnrff later repeated my experiments
and obtained confirming results. These findings authenticated the 'Soil Solution
Theory'. I think they are some of the most important findings in Soil Chemistry
History. Concern about exchangeable H and Al cations (Colemen and Harward) for
example, is of very little if any importance in the light of Soil Solution
Theory.
If you want to determine what is wrong with an acid soil you don't measure
exchangeable levels, you measure concentrations in the soil solution! Similarly
in saline soils, their suitability as growth media is determined by the
composition of the soil solution. . . not by the ions in exchange form. The
exchangeable ions, on the other hand, play an important role in colloidal
behavior. So they are Obviously of some impor-tance. They are just of far less
importance than they were once thought to be.
Concerned about pH? Chock the soil solution. Concerned about salt? Check the
soil solution.
Concerned about any one of the many essential nutrient ions? Check the soil
solution. Concerned about one of the many toxic or detrinental ions? Check the
soil solution. Concerned about levels of unwanted organics? Check the soil
solution. For plants, the soil solution is the critical phase. The solid and gas
phases play a role only to the degree that they affect the soil solution. etc.
etc. The soil solution is as important to an understanding of soil as atoms and
molecules are to an understanding of chemistry.
Writing Poetry
This activity integrates reading with writing poetry. The children
become poets. This activity can also easily be integrated with Art,
Listening and Speaking, Writing, Science, Health, Society and
Environment.
Children love the rhythm of language, especially poetry, and they
enjoy writing their own poems. As with everything else, the more
practise they have the more proficient they become and the more they
appreciate poetry that is read to them.
This activity can be used at any Year Level. Each child will work at
his/her own level of development and vocabulary. Each child has
reading practise as he/she reads the poems and instructions on the
worksheet(s). Comprehension and following instructions skills are
improved as they carry out the written instructions given on the
worksheet and oral instructions given by the teacher. These are
important skills for each child to develop. 'The children are also
encouraged to be responsible for their own learning and presentation
of their work when they are asked to (Admire/Rate' their own work at
the end of the activity. An interesting and easy way to
introduce/extend poetry writing is: ‧ Each child chooses a topic (or
the whole class could write on the same topic, chosen by the
teacher, which integrates the activity with another Learning Area.
eg Science (plants, flowers, animals, water ... ), Health (happy,
sad, exercise, food ..) ‧ Write the topic on the first line. ‧ The
lines following the topic are words or phrases about the topic.
Each word or phrase goes on a different line. Conclude
with a 'rounding off' word or phrase.
This activity can easily be integrated with the Art Learning Area
with each child illustrating their poem. The illustrations and poems
make a colourful display. The illustrations can be created on the
same piece of paper as the poem or a larger illustration on another
piece of paper. You may wish to present some (all) of the poems at a
School Assembly.
Another idea is to create a class mural (colourful Art activity)
using a topic being studied in one of the Learning Areas. eg.
Plants, Insects, Planets, Dinosaurs, Frogs, Flowers, Seasons etc.
Each child writes a poem about the topic and attaches it to/around
the edge of the Mural. Y" This activity can be used to write poems
using 'Christmas' as the topic. A colourful Christmas display can be
created when integrated with the Art activity.
The poems do not have to be displayed on the rectangular piece of
paper. After the poem has been written the paper can be trimmed into
any 'cloud' shape. Hint: Drawing around the edge of each shape with
a broad tipped colour marker enhances the display. Two worksheets
follow: ‧ one for writing the poem ‧ the second one for creating an
illustration to accompany the poem Teacher Notes accompany each
worksheet. You can choose to cover one or both worksheets, depending
on your programme and time constraints.
My
Beliefs
The best way to live would be to balance fun with constructional
work. I want to be Free on what I want to do, but whatever you do
you must not hurt other living things, people should not judge
unless they have been given the right to judge.
Everyday I am aware of a presence or a power different from my
everyday self, and that presence or power is the people and animals,
plants etc around me.
I believe that we are all the same, we all have the same soul, only
our genetic make up decides whether we or our bodies and brains are
different, but this Soul stays the same always learning passing from
person to person as the bodies live and die. This Soul would have to
be able to travel through time or be omnipotent to do this but isn't
that what God is supposed to be?
God is everything. God is the universe. God is every tiny little
atom God can never be in one place because ifGocl was then
everything in the universe would be in that one place. Everything is
a part of God. We are part of God. God is not a person who can sit
on a throne: God is the universe.
There are many forms of prayer. I have yet to find a suitable form
for myselfthat can put more
faith in.
People are worth as much as everything else in the universe so that
could be nothing or everything, it depends on what you think. But
personally people are everything because without people I would not
learn all there is to learn.
Life has taught me not to t ake anything for granted. We can never
have enough time to do everything so I just try to act in the moment
to enjoy life because life is only a moment.
TV, parents, family, the people around me have all influenced the
way I think. I have learnt to treat others with respect. To not
judge others. To try and make my life here worthwhile.
Untitled: Anonymous
contributor
In regard to the
article, "The Long Beach Ice Arena," June 30, 2000, written by Caryn
Eve Murray, I thought you would be interested to know what stood
there before the ice arena. Attached to the main property was an old
coal barge with gaping holes in spots. My grandfather, John Henry
Doremus, started a small business, selling bait for the fishermen.
He built his own rowboats for rental. Opening clams was
grandfather's specialty. Grandmother made won-derful clam chowder
from the clams, to the delight of the fishermen. "A Good Place To
Eat" was written on this building. They started this restaurant
business in the early '30s at the foot of Magnolia Blvd., on
Reynolds Channel.
In the mid '30s, my father, John P. Doremus, built the restaurant in
the shape of a ship, with portholes and smokestacks. There was a
porch on the front of the restaurant, facing the water, with six
tables on it. Written on the side of the building was "Doremus' ",
as you can see from my photo.
Bill Doremus, my uncle had a small outboard motor shop next door to
the restaurant, on the left side of it. He rented out the motors to
be put on the rowboats for the customers. The outboard motor
business became very prosperous, renting out slips to the cabin
cruisers , and motor boats. In 1938 the hurricane came, and washed
rowboats and cabin cruisers from the water up on to the street. The
restaurant's porch became dislodged from the building, tilting it.
Doremus' became very busy. The menu was small with only three
entrees: broiled lobster, filet of sole, and potroast. The meal
started with a shrimp cocktail and a bowl of clam chowder, end-ing
with a slice of pie and coffee. The lobster dinner cost only $2.50.
At fourteen years old, (I am 73 now), I worked there as a waitress
with twin girls and their cousin. Working there was very hard
waiting on the tables, cleaning shrimp and vegetables, and washing
by hand dishes, dish-es, dishes. Keeping up with the dishes was a
job because so many people came in. We did have fun having water
fights, swimming, and clamming across the bay with our feet, in the
shallow water.
At night we went eeling, with a lantern on the bow of the boat with
uncle Bill. Mother taught my sister and I to swim before we could
walk by placing a rope with a towel around our waist and holding us
in the deep water, letting us go only when she felt secure enough
about our swimming by ourselves. To the right of the restaurant, the
water came up over the dock at the lower end. We would paddle around
in that water for our first swimming lesson. In the '40s, Guy
Lombardo came there to race his hydroplane from our dock. Uncle Bill
had the boys who worked for him, pick up the moorings, and place
them somewhere else out of the way, so the race could begin. There
were a lot of hamburgers sold the day of the races. I thought this
photo would be of help to see our times there in Long Beach at the
foot of Magnolia Blvd.
The city took our restaurant down and blew up the barge it was
sitting on. To the right of the restaurant was the fishing pier.
How can you receive these new higher store
discounts?
Eligible Team Members will have an opportunity to increase their
discount by meeting specific criteria related to significant health
measures. These measures include blood pressure, cholesterol, body
mass index (BMI), and being a non-nicotine-user. We have worked
closely with the Whole Foods Market Scientific and Medical Advisory
Board to determine the various store discount thresholds - you can
get specific information from your store/ facility leadership or
your Payroll/Benefits Specialist. We understand these aren't perfect
bin-markers to measure overall health, but they do have the virtues
of still being relatively good, easy to measure and not too
expensive to monitor. In the future it is possible that we will
change or replace these bin-markers with superior alternative ones,
if/when they are available and not too expensive to implement.
Supporting Team Member Happiness and Excellence is a very important
Core Value, as is our newest Core Val-ue, Promoting the Health of
our Stakeholders Through Healthy Eating Education. Some of you may
have already heard of (or participated in) our Team Member Total
Health Immersion Program, the Green Trek Challenge or of one of the
new diets we are promoting (such as the Engine 2 Diet by Rip
Esselstyn). I encourage all of our Team Members to make healthy
lifestyle choices and to take advantage of some of these new
opportunities Whole Foods Market is offering our Team Members and
customers. Whole Foods Market spent more than $150 million in 2009
on health care for our Team Members, and that amount is projected to
rise each year. One of our goals is to control our healthcare costs
the best we can - this benefits Whole Foods Market, and also
benefits our Team Members through lower year-over-year insurance
pre-mium increases and a health plan that is sustainable for the
long term. It is very important to understand that these new Healthy
Discount incentives are not a new "benefit" for our Team Members
like our current discount cards are. Rather, these new higher
discounts are incentives to encour-age our Team Members to be
healthier and to lower our healthcare costs. We believe this is a
win-win program that will help both our Team Members and our
shareholders. I'd like to emphasize that like the other programs we
currently sponsor, such as the Total Health Immersion Program and
the Green Trek Challenge, the Healthy Discount program is strictly
voluntary. This means that no employment decisions are based on
participation in these programs, the results of health screening
tests or scores. Our intention for all of these lifestyle programs
is that they are empowering and fun for Team Members who enjoy a
challenge. In offering the higher discounts to Team Members who
choose to participate, we take nothing away from Team Members who
choose not to do so they still get the 20% store discount given to
all eligible Team Members.
Finally, I want to assure you that the privacy of your personal
health information is very important to us. Please see the program
materials for details on the application process, eligibility
requirements and procedures in place to assure your privacy. Health
screenings will begin on January 21st and we will start issuing the
Team Member Healthy Discount cards in March. My personal wish is to
see every one of our Team Members healthy and happy. I hope you will
join me in my wish for the new year to be one of optimal health and
wellness for all of us! With love and appreciation,
Where Do You Stand?
Does benefiting a person really make it right to harm others without
choice? This question is not always thought about when discussing
stem cell research, but I believe that it should be. I think this
question brings about a very good matter for discussion. I don't
think everyone realizes exactly what stem cell research entails.
Awareness needs to be focused on the facts and morality of the
research. There are two different types of stem cell research that
scientist have been focusing on; adult and embryonic. However, these
two variations of research are very different. Adult stem cells are
a positive way of helping other people and there is nothing wrong
with the procedure of these studies.
Scientists are discovering many possibilities for finding and using
these adult stem cells in a way that is very beneficial. This
research does no harm to anyone and is beginning to help treat
injury and disease. Adult stem cell research is being used in a
positive way and it is morally correct. Embryonic stem cells are
taken from an embryo and also used for research. These embryos are
formed in a laboratory by a researchei2they are not taken from a
woman. The embryo was an egg and a sperm joined together to create a
human being, but this way of forming a life was not how God intended
it to be. When the stem cells are taken from an embryo, it can no
longer survive.
The embryo is simply being created to be destroyed. Even though this
embryo was not created inside of a woman it is still a human being.
This process is immoral because it causes the taking of a human
life, and that life doesn't even have a choice. Personally, I stand
very strong against embryonic stem cell research because of the harm
towards human life.
Are religion and science in conflict?
Religion and science are often thought of as two completely separate
things. Either someone is religious or scientifically minded. But is
this true? Are religion and science that different? I'm going to
look at the question 'Where did we come from?' and attempt to find
out.
The Big Bang is the theory currently being taught at schools as the
scientific proof of how the world was created. 'The first stage
starts 'The universe began as a tiny lump of matter. It is told in
stages, some being only seconds apart, some many years apart. It was
infinitely small and infinitely hot.' This is the first flaw in the
theory of the Big Bang. It cannot tell how the lump of matter came
to be; it simply states that it is there. This is where some people
turn to religion.
One religious view of how the world began can be found in the
Christian Bible — Genesis 1:1 — 2:4, the story of Creation. This
account is told in stages very much like the Big Bang, although each
stage is called a day. This is a very much-debated subject. Does
'day' mean 24 hours, or just a stage in the process of creation? 'In
the beginning God created the heavens and the earth.' — this is the
first line of the story of creation. As you can see it is a much
more definite description than the Big Bang. It is a closed sentence
with no doubt about what happened. This may be one of the reasons
why many people turn to religion rather than science.
'But there's no proof' — Many people say this about religion. People
refuse to believe it because there is no proof. But what is proof?
We ask for scientific proof, but how can we criticise religion for
having no scientific proof when we are comparing it to science all
the time? Should we not also criticise science because it has no
religion?
Going back to Genesis, we should look at the different ways in which
people read this account. It could be read from a fundamentalist
view: literally world for word as written. People who look at
Genesis like this usually have no belief in the scientific
explanations.
A conservative would consider scientific views, they would not read
Genesis literally but would believe that the world was definitely
started by God. John Polkinghorne, a Christian and a scientist at
Cambridge University says 'Genesis is not there to give short,
technical answers ... It gives us the big answer that things exist
because of God's will.' This expresses a clear conservative view.
A liberal would believe that Genesis probably isn't factual; maybe a
poem or parable, but God started the process somehow, maybe through
Big Bang or Evolution.
Brand Marketing Strategy
It's always been part of the designer's job: to make the client look
solid, trustworthy and solvent, whether it's with a logo, a package
or a Web site. Nowhere has that task been more important than in the
area of annual reports. Perhaps the most important piece of
marketing collateral a company produces all year, the annual report
has always been about instilling trust in shareholders and making
them feel comfortable about a company's future, even in years when
the financials are less than stellar.
That challenge has never been greater than it is now. Even in
previ-ous times of plummeting markets and political turmoil, there
was a basic level of trust in the resilience of the economy and the
compe-tence of corporate executives to navigate choppy financial
waters. In the past year, however, when the news has been rife with
images of Armani-clad businessmen being led out of their offices in
handcuffs and America's Domestic Goddess under investigation for
insider trad-ing, many people's innate level of trust in the
legality of conducting business (if not the morality of doing so)
has been vastly eroded. "In a post-Enron world, the annual report
has a whole new mean-ing," says Robert Panllo, vice-president of
public affairs and research at the Toronto Stock Exchange, in this
issue's story on annual reports starting on page 46. "The emphasis
on graphic design now is to drive a bigger message, in plainer
language: the goal for every company now is 'transparency" The eight
annuals we looked at in the story are vastly different in scope and
subject matter—from corporate giant IBM to tiny non-profit PEN
Canada—but they are all successful in presenting a clear and open
message to shareholders in these uncertain economic times.
And they manage to look beautiful doing so. Speaking of integrity
and trust, marketing and branding profession-als themselves have
always shouldered a bit of a credibility stigma. And that was the
theme of last June's Icograda (International Council of Graphic
Design Associations) conference in Bmo, Czech Republic. (See my
story on the conference on page 22.) Under the tagline of
"Identity/Integrity," in notable design professionals from around
the world discussed corporate branding and the ethical
responsibility design-ers have in helping to market products and
services to the masses. The discussions varied from how to create
successful brands to how to design with integrity and still satisfy
the client.
A Matter of Trust
One of the most compelting presentations came from Canada's own
David Berman, ethics chair of the GDC in Ottawa. In his speech,
titled "How logo can we go?," Berman discussed the pervasiveness of
global brands and the emotional effect, especially on children and
teenagers, generated by that level of brand saturation. He opened
with a story of how his young daughter had been confused by a milk
ad with the "Drink milk, love life" tagline. "I don't like milk, but
I love life," she said to him, brow furrowed, "Is that okay?"
Berman's point—that branding and advertising creates false need and
emotionally manipulates the viewer with "visual lies"—was not a new
one; anyone who reads Adbusters is more than familiar with that
contention. And it certainly had its detractors, even among some of
the other speakers, who challenged Berman with pointed questions
during the panel discussions that followed. But his presentation
undoubtedly hit a nerve. Visual communica-tors make their living
creating images that are designed to sell stuff, and the measure of
their success is in how much stuff gets sold. Not that there's
anything wrong with that. Berman's point was just that designers and
marketers have enormous power, and with power comes responsibility
He suggested that rather than sharing our "chemical and style
addictions" with the rest of the world, designers could use that
power to communicate important health issues, foster tolerance and
promote democracy and environmental stability. A nice idea, but how
do you do it?
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