Essay
           Essay Writing
for ESL Students and Examples of Student Essays



Featured English Song




   English essay writing
has always been a challenge for learners of English as a second language. Many good books
   have been written about this subject, and an abundance of resources are available on the internet. What I am trying to
   present here is a different approach to English essay writing, and that is to learn from the mistakes... of others. I will
   refrain from delving into methodology or even the structural aspects of English essay writing, because that has already
   been amply covered by the English curriculum at schools.
 
 


Black is student's original writing        Blue is teacher's correction     Red is teacher's explanation

Learning from mistakes is a powerful way of reinforcing in our minds the correct approach, and learning from others' mistakes is an age old wisdom that saves us the trouble and the pains of committing the same mistakes ourselves.

 

I recommend that you cover the steps below which will help you to make the most out of these essays.
 

1) Study the original essays and try to spot the mistakes
2) Compare your findings with our corrected versions
3) Try to understand my explanations
4) Write your own essays
 

Warmest Regards,
 

Danny Ding
ESL Teacher, Taichung City Taiwan
dannydingsk@yahoo.com

 

英語作文 1 : Leisure Time   
英語作文 2 : Careers  
英語作文 3 : Turning Down a Request

 

 




英語作文 1 : Leisure Time

Everyone has different ways of spending his or her free time. Write about one or more ways that you like to spend your leisure time. Do you exercise, read, play sports, shop, sleep, or study? How often do you do this? Is this an activity that you do alone or with a group? How does the activity help you relax, clear your mind, or feel better?

(This essay incidentally, was written by a friend of mine, who is an elementary school teacher from Penghu Island Taiwan))



English Essays ESL

    
     Everyone has different ways of spending his or her free time. As for me, I usually do reading when I have free time. Most of the time, I read alone. I think because of through reading, I can find out how beautiful this discover the beauty of the world. is.

     When I was young, my parents were always busy working.; Therefore, they bought me a lot of books to keep me company accompany me. Through reading, I have made friends with the Three Little Pigs, Snow White, Red Riding Hood, and so on. Since then, reading is has become an important part of my life. Books, magazines, or newspaper are very handy to carry around with. The smallness of sizes and the lightweights of reading materials made it very convenient for me to put them into my handbag.  so various that I can pick up any size of them with me at anytime. Besides, Moreover, I can read whenever and wherever I choose to. at anytime, Even just a shred during an interval of time, like waiting for a bus or at break time  at  in school or at work.; Some people even use time to read while they are in the toilets. In short, I can enjoy reading no matter when or where.

     In addition to the convenience, reading also enriches my life, brings gives me a lot of fun, and releases me from the my pressures of modern living. I live in Taiwan and I'm an elementary school teacher. While reading books on of travel, like “Lonely Planet” for example, I would got to know what about other countries are like and what their cultures and customs too. ; also, I can also get to would know about other peoples' stories through reading their biographies. Besides, while reading, When I am immersed in a novel for example, I share can experience the same feelings, such as excitement, sadness and happiness, with the characters in the books. I went to the Hogwarts with Harry Potter, fell in love with Romeo and Juliet, and decoded secret ancient codes with The Da Vinci Code; all of which brought me enormous pleasure. such a good time. With Through reading, I can forget all about this material set aside all the cares of this material world and just dive into the world books provide. Reading relieves me from the burdens of the life, and serves as an outlet for my frustrations.

     I usually do reading alone when I have free time. Reading alone doesn't make me antisocial.  mean that I don't like to read with others., It is just because most of time, I'm I happen to be alone when I have free time. In short, doing reading when I'm free can broaden my horizons, mind make me happy, and help me relax.


After Correction

 

     Everyone has different ways of spending his or her free time. As for me, I usually do reading when I have free time. Most of the time, I read alone. I think through reading, I can discover the beauty of the world. 

     When I was young, my parents were always busy working. Therefore, they bought me a lot of books to keep me company. Through reading, I have made friends with the Three Little Pigs, Snow White, Red Riding Hood, and so on. Since then, reading has become an important part of my life. Books, magazines or newspaper are very handy to carry around with. The smallness of size and the lightweight of reading materials made it very convenient for me to put them into my handbag. Moreover, I can read whenever and wherever I choose to. Even during an interval of time, like waiting for a bus or at break time in school or at work. Some people even read while they are in the toilets. In short, I can enjoy reading no matter when or where.

     In addition to the convenience, reading also enriches my life, gives me a lot of fun, and releases me from the pressures of modern living. I live in Taiwan and I'm an elementary school teacher. While reading books on travel, like “Lonely Planet” for example, I got to know about other countries and their cultures and customs too. I can also get to know about other peoples' stories through their biographies. When I am immersed in a novel for example, I can experience the same feelings, such as excitement, sadness and happiness, with the characters in the books. I went to the Hogwarts with Harry Potter, fell in love with Romeo and Juliet, and decoded secret ancient codes with The Da Vinci Code; all of which brought me enormous pleasure. Through reading, I can set aside all the cares of this material world and just dive into the world books provide. Reading relieves me from the burdens of life, and serves as an outlet for my frustrations.

     I usually do reading alone when I have free time. Reading alone doesn't make me anti-social. It is just because most of time, I happen to be alone when I have free time. In short, doing reading when I'm free can broaden my horizons, make me happy, and help me relax.

 

Corrected and explained

 

     Everyone has different ways of spending his or her free time. As for me, I usually do reading when I have free time. Most of the time,(“the” is necessary here) I read alone. I think because of (You are not wrong, but I just thought “through” is a better word) through reading, I can find out how beautiful this (“discover” is a much more emotional word than “find out”. “Beauty of the world” sounds better) discover the beauty of the world. is.

     When I was young, my parents were always (emphasize “always” to give it a stronger feel) busy working.; Therefore, they bought me a lot of (“a lot of” gives tells the reader more than just buying “books”) books to keep me company (You are not wrong, but try “keeping me company” as a variation) accompany me. Through reading, I have (“have made”, “have eaten”, “have taken”) made friends with the Three Little Pigs, Snow White, Red Riding (Don't forget the “Riding”) Hood, and so on. Since then, reading is has become (“Has become” stresses the fact that it was never before) an important part of my life. Books, magazines, (No “,” when you have the “or”) or newspaper are very handy to carry around with. (emphasize that you want to “carry them around”) The smallness of sizes and the lightweights (“sizes and weights” is not wrong, but sounds like an expression used in your science books) of reading materials made it very convenient for me to put them into my handbag. (Make your description more graphic, like “putting in your handbag” so the reader will try to picture or imagine what you are doing) so various that I can pick up any size of them with me at anytime. Besides, Moreover, (meaning besides) I can read whenever and wherever (meaning anytime and anywhere) I choose to. at anytime, Even just a shred during an interval (Not “shred of time” but “interval of time”) of time, like waiting for a bus or at break time  at  in school or at work.; Some people even use time to read while they are in the toilets. In short, I can enjoy reading no matter when or where.

     In addition to the convenience, reading also (“also” because it is an additional point you are making) enriches my life, brings gives (“bring” is not wrong.) me a lot of fun, and releases me from the my pressures of modern living.(Pressure from what? Why not tell the reader it is from modern living) I live in Taiwan and I'm an elementary school teacher. While reading books on of travel, like “Lonely Planet” for example (“Lonely Planet” is a popular book about travel), I would got to know what about other countries are like and what their cultures and customs too. ; also, I can also get to (“get to know” as in trying or attempting to find out about something) would know about other peoples' stories through reading their biographies. Besides, while reading, When I am immersed (“immersed” as in very indulged or very focused in doing something) in a novel (Novel, why not tell what you are reading) for example, I share can experience (“share's is alright, but experience is a feeling of been into something physically. A more powerful way to describe your feelings) the same feelings, such as excitement, sadness and happiness, with the characters in the books. I went to the Hogwarts with Harry Potter, fell in love with Romeo and Juliet, and decoded secret ancient codes with The Da Vinci Code; all of which brought me enormous pleasure.(“enormous” means “big or huge”) such a good time. With Through reading, I can forget all about this material set aside all the cares of this material (or all the woes of this world. Meaning the worries or concerns) world and just dive into the world books provide. Reading relieves me from the burdens of the life, and serves as an outlet for my frustrations.(An “outlet” is a “channel” and in this context, it means to vent your anger, or frustrations)

     I usually do reading alone when I have free time. Reading alone doesn't make me antisocial.(“Antisocial” means not wanting to be around people or doing things that others disapprove of, socially)  mean that I don't like to read with others., It is just because most of time, I'm I happen to be (“Happen to be” means “by chance” like “I happened to see him at the department store) alone when I have free time. In short, doing reading when I'm free can broaden my horizons, (Your “horizons” are the things you know, or your knowledge base, so to speak) mind make me happy, and help me relax.


Soil Chemistry: A Brief History

I read your Brief History of Soil Chemistry with interest. You might be interested in the perspectives of an old duffer who was involved in some of the topics you cover. When I first became involved in Soil Chemistry research, a very important accepted notion was that of "Contact Exchange". The Berkeley group under Jenny had convinced everyone that plants could absorb cations directly from the exchange sites on soil colloids. Soil solution was of no importance in the exchange.

Owing to the widespread acceptance of Contact Exchange, characterization of a soil as a plant growth medium involved measurement of exchangeable ions. The Missouri school under Marshall tried to go a step further toward sophistication by making clay membrane electrodes which they thought could measure ion activities directly in soil or clay suspensions (and the drier the system the better for getting the correct 'activity'). Well, as a graduate student with Peach (Cornell) I was one of the first to show that the potentiometric measurement of ion activities in colloidal systems is subject to a junction error at the calomel-suspension interface which could lead to invalid determinations. Well entrenched dogma isn't lost at once but eventually all work on these measurements ceased.

Our work showed that one ought to make pH measurements, for example, by mixing up a soil in water and letting the colloids settle out so a more accurate determination could be made by inserting the electrodes in the super-natant solution. Also, I was the first to show that rate of uptake of a cation from a clay suspension and its equilibrium dialyzate was the same! In other words, the Contact Exchange Theory was incorrect! Lagerwnrff later repeated my experiments and obtained confirming results. These findings authenticated the 'Soil Solution Theory'. I think they are some of the most important findings in Soil Chemistry History. Concern about exchangeable H and Al cations (Colemen and Harward) for example, is of very little if any importance in the light of Soil Solution Theory.

If you want to determine what is wrong with an acid soil you don't measure exchangeable levels, you measure concentrations in the soil solution! Similarly in saline soils, their suitability as growth media is determined by the composition of the soil solution. . . not by the ions in exchange form. The exchangeable ions, on the other hand, play an important role in colloidal behavior. So they are Obviously of some impor-tance. They are just of far less importance than they were once thought to be.
Concerned about pH? Chock the soil solution. Concerned about salt? Check the soil solution.

Concerned about any one of the many essential nutrient ions? Check the soil solution. Concerned about one of the many toxic or detrinental ions? Check the soil solution. Concerned about levels of unwanted organics? Check the soil solution. For plants, the soil solution is the critical phase. The solid and gas phases play a role only to the degree that they affect the soil solution. etc. etc. The soil solution is as important to an understanding of soil as atoms and molecules are to an understanding of chemistry.


Writing Poetry

This activity integrates reading with writing poetry. The children become poets. This activity can also easily be integrated with Art, Listening and Speaking, Writing, Science, Health, Society and Environment.

Children love the rhythm of language, especially poetry, and they enjoy writing their own poems. As with everything else, the more practise they have the more proficient they become and the more they appreciate poetry that is read to them.
This activity can be used at any Year Level. Each child will work at his/her own level of development and vocabulary. Each child has reading practise as he/she reads the poems and instructions on the worksheet(s). Comprehension and following instructions skills are improved as they carry out the written instructions given on the worksheet and oral instructions given by the teacher. These are important skills for each child to develop. 'The children are also encouraged to be responsible for their own learning and presentation of their work when they are asked to (Admire/Rate' their own work at the end of the activity. An interesting and easy way to introduce/extend poetry writing is: ‧ Each child chooses a topic (or the whole class could write on the same topic, chosen by the teacher, which integrates the activity with another Learning Area. eg Science (plants, flowers, animals, water ... ), Health (happy, sad, exercise, food ..) ‧ Write the topic on the first line. ‧ The lines following the topic are words or phrases about the topic.

Each word or phrase goes on a different line. Conclude with a 'rounding off' word or phrase.

This activity can easily be integrated with the Art Learning Area with each child illustrating their poem. The illustrations and poems make a colourful display. The illustrations can be created on the same piece of paper as the poem or a larger illustration on another piece of paper. You may wish to present some (all) of the poems at a School Assembly.

Another idea is to create a class mural (colourful Art activity) using a topic being studied in one of the Learning Areas. eg. Plants, Insects, Planets, Dinosaurs, Frogs, Flowers, Seasons etc. Each child writes a poem about the topic and attaches it to/around the edge of the Mural. Y" This activity can be used to write poems using 'Christmas' as the topic. A colourful Christmas display can be created when integrated with the Art activity.

The poems do not have to be displayed on the rectangular piece of paper. After the poem has been written the paper can be trimmed into any 'cloud' shape. Hint: Drawing around the edge of each shape with a broad tipped colour marker enhances the display. Two worksheets follow: ‧ one for writing the poem ‧ the second one for creating an illustration to accompany the poem Teacher Notes accompany each worksheet. You can choose to cover one or both worksheets, depending on your programme and time constraints.


My Beliefs

The best way to live would be to balance fun with constructional work. I want to be Free on what I want to do, but whatever you do you must not hurt other living things, people should not judge unless they have been given the right to judge.

Everyday I am aware of a presence or a power different from my everyday self, and that presence or power is the people and animals, plants etc around me.
I believe that we are all the same, we all have the same soul, only our genetic make up decides whether we or our bodies and brains are different, but this Soul stays the same always learning passing from person to person as the bodies live and die. This Soul would have to be able to travel through time or be omnipotent to do this but isn't that what God is supposed to be?

God is everything. God is the universe. God is every tiny little atom God can never be in one place because ifGocl was then everything in the universe would be in that one place. Everything is a part of God. We are part of God. God is not a person who can sit on a throne: God is the universe.
There are many forms of prayer. I have yet to find a suitable form for myselfthat can put more
faith in.

People are worth as much as everything else in the universe so that could be nothing or everything, it depends on what you think. But personally people are everything because without people I would not learn all there is to learn.
Life has taught me not to t ake anything for granted. We can never have enough time to do everything so I just try to act in the moment to enjoy life because life is only a moment.

TV, parents, family, the people around me have all influenced the way I think. I have learnt to treat others with respect. To not judge others. To try and make my life here worthwhile.


Untitled: Anonymous contributor

In regard to the article, "The Long Beach Ice Arena," June 30, 2000, written by Caryn Eve Murray, I thought you would be interested to know what stood there before the ice arena. Attached to the main property was an old coal barge with gaping holes in spots. My grandfather, John Henry Doremus, started a small business, selling bait for the fishermen. He built his own rowboats for rental. Opening clams was grandfather's specialty. Grandmother made won-derful clam chowder from the clams, to the delight of the fishermen. "A Good Place To Eat" was written on this building. They started this restaurant business in the early '30s at the foot of Magnolia Blvd., on Reynolds Channel.
In the mid '30s, my father, John P. Doremus, built the restaurant in the shape of a ship, with portholes and smokestacks. There was a porch on the front of the restaurant, facing the water, with six tables on it. Written on the side of the building was "Doremus' ", as you can see from my photo.

Bill Doremus, my uncle had a small outboard motor shop next door to the restaurant, on the left side of it. He rented out the motors to be put on the rowboats for the customers. The outboard motor business became very prosperous, renting out slips to the cabin cruisers , and motor boats. In 1938 the hurricane came, and washed rowboats and cabin cruisers from the water up on to the street. The restaurant's porch became dislodged from the building, tilting it.

Doremus' became very busy. The menu was small with only three entrees: broiled lobster, filet of sole, and potroast. The meal started with a shrimp cocktail and a bowl of clam chowder, end-ing with a slice of pie and coffee. The lobster dinner cost only $2.50. At fourteen years old, (I am 73 now), I worked there as a waitress with twin girls and their cousin. Working there was very hard waiting on the tables, cleaning shrimp and vegetables, and washing by hand dishes, dish-es, dishes. Keeping up with the dishes was a job because so many people came in. We did have fun having water fights, swimming, and clamming across the bay with our feet, in the shallow water.

At night we went eeling, with a lantern on the bow of the boat with uncle Bill. Mother taught my sister and I to swim before we could walk by placing a rope with a towel around our waist and holding us in the deep water, letting us go only when she felt secure enough about our swimming by ourselves. To the right of the restaurant, the water came up over the dock at the lower end. We would paddle around in that water for our first swimming lesson. In the '40s, Guy Lombardo came there to race his hydroplane from our dock. Uncle Bill had the boys who worked for him, pick up the moorings, and place them somewhere else out of the way, so the race could begin. There were a lot of hamburgers sold the day of the races. I thought this photo would be of help to see our times there in Long Beach at the foot of Magnolia Blvd.

The city took our restaurant down and blew up the barge it was sitting on. To the right of the restaurant was the fishing pier.


How can you receive these new higher store discounts?

Eligible Team Members will have an opportunity to increase their discount by meeting specific criteria related to significant health measures. These measures include blood pressure, cholesterol, body mass index (BMI), and being a non-nicotine-user. We have worked closely with the Whole Foods Market Scientific and Medical Advisory Board to determine the various store discount thresholds - you can get specific information from your store/ facility leadership or your Payroll/Benefits Specialist. We understand these aren't perfect bin-markers to measure overall health, but they do have the virtues of still being relatively good, easy to measure and not too expensive to monitor. In the future it is possible that we will change or replace these bin-markers with superior alternative ones, if/when they are available and not too expensive to implement.

Supporting Team Member Happiness and Excellence is a very important Core Value, as is our newest Core Val-ue, Promoting the Health of our Stakeholders Through Healthy Eating Education. Some of you may have already heard of (or participated in) our Team Member Total Health Immersion Program, the Green Trek Challenge or of one of the new diets we are promoting (such as the Engine 2 Diet by Rip Esselstyn). I encourage all of our Team Members to make healthy lifestyle choices and to take advantage of some of these new opportunities Whole Foods Market is offering our Team Members and customers. Whole Foods Market spent more than $150 million in 2009 on health care for our Team Members, and that amount is projected to rise each year. One of our goals is to control our healthcare costs the best we can - this benefits Whole Foods Market, and also benefits our Team Members through lower year-over-year insurance pre-mium increases and a health plan that is sustainable for the long term. It is very important to understand that these new Healthy Discount incentives are not a new "benefit" for our Team Members like our current discount cards are. Rather, these new higher discounts are incentives to encour-age our Team Members to be healthier and to lower our healthcare costs. We believe this is a win-win program that will help both our Team Members and our shareholders. I'd like to emphasize that like the other programs we currently sponsor, such as the Total Health Immersion Program and the Green Trek Challenge, the Healthy Discount program is strictly voluntary. This means that no employment decisions are based on participation in these programs, the results of health screening tests or scores. Our intention for all of these lifestyle programs is that they are empowering and fun for Team Members who enjoy a challenge. In offering the higher discounts to Team Members who choose to participate, we take nothing away from Team Members who choose not to do so they still get the 20% store discount given to all eligible Team Members.

Finally, I want to assure you that the privacy of your personal health information is very important to us. Please see the program materials for details on the application process, eligibility requirements and procedures in place to assure your privacy. Health screenings will begin on January 21st and we will start issuing the Team Member Healthy Discount cards in March. My personal wish is to see every one of our Team Members healthy and happy. I hope you will join me in my wish for the new year to be one of optimal health and wellness for all of us! With love and appreciation,


Where Do You Stand?

Does benefiting a person really make it right to harm others without choice? This question is not always thought about when discussing stem cell research, but I believe that it should be. I think this question brings about a very good matter for discussion. I don't think everyone realizes exactly what stem cell research entails. Awareness needs to be focused on the facts and morality of the research. There are two different types of stem cell research that scientist have been focusing on; adult and embryonic. However, these two variations of research are very different. Adult stem cells are a positive way of helping other people and there is nothing wrong with the procedure of these studies.
Scientists are discovering many possibilities for finding and using these adult stem cells in a way that is very beneficial. This research does no harm to anyone and is beginning to help treat injury and disease. Adult stem cell research is being used in a positive way and it is morally correct. Embryonic stem cells are taken from an embryo and also used for research. These embryos are formed in a laboratory by a researchei2they are not taken from a woman. The embryo was an egg and a sperm joined together to create a human being, but this way of forming a life was not how God intended it to be. When the stem cells are taken from an embryo, it can no longer survive.
The embryo is simply being created to be destroyed. Even though this embryo was not created inside of a woman it is still a human being. This process is immoral because it causes the taking of a human life, and that life doesn't even have a choice. Personally, I stand very strong against embryonic stem cell research because of the harm towards human life.


Are religion and science in conflict?

Religion and science are often thought of as two completely separate things. Either someone is religious or scientifically minded. But is this true? Are religion and science that different? I'm going to look at the question 'Where did we come from?' and attempt to find out.

The Big Bang is the theory currently being taught at schools as the scientific proof of how the world was created. 'The first stage starts 'The universe began as a tiny lump of matter. It is told in stages, some being only seconds apart, some many years apart. It was infinitely small and infinitely hot.' This is the first flaw in the theory of the Big Bang. It cannot tell how the lump of matter came to be; it simply states that it is there. This is where some people turn to religion.

One religious view of how the world began can be found in the Christian Bible — Genesis 1:1 — 2:4, the story of Creation. This account is told in stages very much like the Big Bang, although each stage is called a day. This is a very much-debated subject. Does 'day' mean 24 hours, or just a stage in the process of creation? 'In the beginning God created the heavens and the earth.' — this is the first line of the story of creation. As you can see it is a much more definite description than the Big Bang. It is a closed sentence with no doubt about what happened. This may be one of the reasons why many people turn to religion rather than science.

'But there's no proof' — Many people say this about religion. People refuse to believe it because there is no proof. But what is proof? We ask for scientific proof, but how can we criticise religion for having no scientific proof when we are comparing it to science all the time? Should we not also criticise science because it has no religion?
Going back to Genesis, we should look at the different ways in which people read this account. It could be read from a fundamentalist view: literally world for word as written. People who look at Genesis like this usually have no belief in the scientific explanations.

A conservative would consider scientific views, they would not read Genesis literally but would believe that the world was definitely started by God. John Polkinghorne, a Christian and a scientist at Cambridge University says 'Genesis is not there to give short, technical answers ... It gives us the big answer that things exist because of God's will.' This expresses a clear conservative view.

A liberal would believe that Genesis probably isn't factual; maybe a poem or parable, but God started the process somehow, maybe through Big Bang or Evolution.


Brand Marketing Strategy

It's always been part of the designer's job: to make the client look solid, trustworthy and solvent, whether it's with a logo, a package or a Web site. Nowhere has that task been more important than in the area of annual reports. Perhaps the most important piece of marketing collateral a company produces all year, the annual report has always been about instilling trust in shareholders and making them feel comfortable about a company's future, even in years when the financials are less than stellar.

That challenge has never been greater than it is now. Even in previ-ous times of plummeting markets and political turmoil, there was a basic level of trust in the resilience of the economy and the compe-tence of corporate executives to navigate choppy financial waters. In the past year, however, when the news has been rife with images of Armani-clad businessmen being led out of their offices in handcuffs and America's Domestic Goddess under investigation for insider trad-ing, many people's innate level of trust in the legality of conducting business (if not the morality of doing so) has been vastly eroded. "In a post-Enron world, the annual report has a whole new mean-ing," says Robert Panllo, vice-president of public affairs and research at the Toronto Stock Exchange, in this issue's story on annual reports starting on page 46. "The emphasis on graphic design now is to drive a bigger message, in plainer language: the goal for every company now is 'transparency" The eight annuals we looked at in the story are vastly different in scope and subject matter—from corporate giant IBM to tiny non-profit PEN Canada—but they are all successful in presenting a clear and open message to shareholders in these uncertain economic times.

And they manage to look beautiful doing so. Speaking of integrity and trust, marketing and branding profession-als themselves have always shouldered a bit of a credibility stigma. And that was the theme of last June's Icograda (International Council of Graphic Design Associations) conference in Bmo, Czech Republic. (See my story on the conference on page 22.) Under the tagline of "Identity/Integrity," in notable design professionals from around the world discussed corporate branding and the ethical responsibility design-ers have in helping to market products and services to the masses. The discussions varied from how to create successful brands to how to design with integrity and still satisfy the client.

A Matter of Trust

One of the most compelting presentations came from Canada's own David Berman, ethics chair of the GDC in Ottawa. In his speech, titled "How logo can we go?," Berman discussed the pervasiveness of global brands and the emotional effect, especially on children and teenagers, generated by that level of brand saturation. He opened with a story of how his young daughter had been confused by a milk ad with the "Drink milk, love life" tagline. "I don't like milk, but I love life," she said to him, brow furrowed, "Is that okay?"
Berman's point—that branding and advertising creates false need and emotionally manipulates the viewer with "visual lies"—was not a new one; anyone who reads Adbusters is more than familiar with that contention. And it certainly had its detractors, even among some of the other speakers, who challenged Berman with pointed questions during the panel discussions that followed. But his presentation undoubtedly hit a nerve. Visual communica-tors make their living creating images that are designed to sell stuff, and the measure of their success is in how much stuff gets sold. Not that there's anything wrong with that. Berman's point was just that designers and marketers have enormous power, and with power comes responsibility He suggested that rather than sharing our "chemical and style addictions" with the rest of the world, designers could use that power to communicate important health issues, foster tolerance and promote democracy and environmental stability. A nice idea, but how do you do it?



 

 

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